Question
Expando, Inc., is considering the possibility of building an additional factory that would produce a new addition to its product line. The company is currently
(b) Calculate the EMVs for each of the three alternatives. Please note that youre expected to subtract the construction costs from the discounted revenues in the calculation. For each alternative, please include at least one step of calculation and the correct answer for full credit. (10 points)
(c) Suppose a marketing research firm claims that it is able to tell whether the future demand will be high or not accurately. What is the expected value with perfect information (EVwPI)? Please provide the formula, at least one step of calculation, and the correct answer for full credit. (6 points)
(d) What is the EVPI based on your answer to (c)? Please provide at least one step of calculation and the correct answer for full credit. (4 points)
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