Question
expect questions about your videos, and about the following: Q. Find an everyday product used in your home, and film a short video (1 minute
expect questions about your videos, and about the following: Q. Find an everyday product used in your home, and film a short video (1 minute max) in which you and your partner identify 3 different types of intellectual property that relate to different aspects of the product. You must explain what aspect of the product relates to which specific type of intellectual property.Do not use examples discussed in class (6 marks) Video Scipt : We are gonna talk about intellectual property that makes up one of the most used devices in our everyday lives and that's gonna be the smartphone.
I'm gonna start with patenets and I'm gonna pass it to my partner who will then talk about copyright and trademark.
So, first let's talk about patent. Patent serves as like a protective shield for innovative features in your phone. So, this will include the camera the responsiveness and even the swiftness of the internet connection.
These legal safeguards will ensure that investors receive recognition for their work and then that they can prevent others from just copying them. So to summarize patent is about securing new ideas and promoting the spirit of creativity.
So, it's very essential for innovation especially in smartphones
Now I'm gonna pass it to my partner who will talk about 'Copyright' and 'Trademark' (Copyright):
Great, now let's dive into the next aspect of intellectual property related to smartphones - copyright. Copyright protects the original expression of ideas, such as the software and user interface design of a smartphone.
The operating system, mobile apps, and even the graphical elements on the phone's screen are all protected by copyright law. This ensures that the hard work and creativity of the developers and designers are recognized and that their creations cannot be simply copied by competitors.
Copyright gives the creators of this content the exclusive right to reproduce, distribute, and display their work. This encourages continued innovation in the smartphone industry, as companies know their unique software and designs will be safeguarded.
(Trademark):
And finally, let's talk about trademarks in relation to smartphones. Trademarks are the recognizable brands, logos, and names that identify a company's products and services.
For smartphones, the brand name like "iPhone" or "Galaxy" is a trademark that distinguishes that product from competitors. The distinctive logos of major tech companies are also trademarked, acting as a symbol of quality and innovation.
Trademarks allow consumers to easily identify the source of a smartphone and associate it with the company's reputation and offerings. This helps drive brand loyalty and ensures companies can protect their valuable intellectual property from imitation. Trademarks are a crucial part of the smartphone ecosystem.
So, in summary, patents, copyright, and trademarks all work together to foster innovation, protect creativity, and maintain brand identity in the highly competitive smartphone market. Each type of IP plays a vital role in this ubiquitous everyday technology. ------------------------------------------------------------------------------------------------------------------------------------------------------------ Q. Film a short video (1 minute max) in which you and your partner address the following situation: Together you and your partner own a business that makes dog treats. Your business enters into an agency agreement with a marketing company to develop your social media presence and increase your customer base.
- If the marketing company signs a contract with a social media influencer to promote your products, who is obligated under the contract - your business or the marketing company? Explain your answer. (2 marks)
If the marketing company buys advertising on "X" against your instructions, does your business have to honour the agreement? Why or why not? (2 marks)
Video Script :
We're discussing legal insights regarding a dog treat business and its engagement with a marketing firm to enhance our online presence so when the firm contracts with an influencer to promote our treats who would be responsible.
So, it's a marketing firm as our agent they can make deals, but their actions don't automatically bind our businesses together. It's similar to when somebody shops on your behalf, they will make the purchase and it's under their discretion but it's under guidelines and the limits that you've already set.
The next question is what if the firm acts against our wishes? So, I'm gonna pass my partner who will talk about this.
If the marketing company buys advertising on a platform against the instructions of the business, the business may not be obligated to honor the agreement. The specific terms and conditions of the agreement between the business and the marketing company would determine the course of action. It is important to review the agreement to understand the rights and responsibilities of both parties.
If the agreement clearly states that the marketing company is required to follow the instructions of the business regarding advertising, and they fail to do so, the business may have grounds to terminate the agreement or seek compensation for any damages incurred. However, if the agreement does not address this specific scenario or if it is ambiguous, it may be necessary to consult with legal counsel to determine the best course of action.
Tort Law (5 marks)
- negligence
- other torts including nuisance, trespass, passing off, defamation, battery, assault and false imprisonment
- risk management
Employment law - termination and human rights (5 marks)
- wrongful dismissal, consequences of termination with and without cause
- statutory termination pay
- the protected grounds of discrimination in Ontario
- an employer's duty to accommodate
- discrimination, harassment and micro-aggressions
Intellectual property (5 marks)
- types of intellectual property, how to protect them
- licensing
- intellectual property infringement
Above are the information that I need to expect some questions. Please walk me through their notions briefly.
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