Question
Expenditure on marketing will depend on vendor contribution and the likely commission or return the agency will make. Below are 6 properties and some marketing
Expenditure on marketing will depend on vendor contribution and the likely commission or return the agency will make.
Below are 6 properties and some marketing options. For each property, write which form of marketing you would select based on the property description and provide the reasoning for your choice.
Properties:
- 1 bedroom unit for lease
- 1 bedroom unit for sale
- 4 bed family home for lease
- 4 bed family home for sale
- 3 bed cottage on 5 acres to lease including use of the land foradjustment
- 5 bed luxury hoe for sale on 8 acres of lifestyle land including tennis court & in ground pool, shedding.
Marketing Options:
a. Generic signboard
b. Photo signboard
c. Professional photography
d. Professional photography plus video
e. 1-2 websites (eg. realestate.com) random listing
f. 1-4 websites random listing
g. 1-2 websites premium listing
h. 1-4 websites premium listing
i. Newspapers
j. Magazines (eg. Highlife)
k. Brochures and letter box drops
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