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Experimenting with small changes in the price they usually charge for a gadget, Gidget's Gadget Company estimates that the elasticity of demand for their product

Experimenting with small changes in the price they usually charge for a gadget, Gidget's Gadget Company estimates that the elasticity of demand for their product is ED = -0.4. Should Gidget's Gadget Company change its pricing policy? Can you please explain. Thank you!

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