Expert interviews for Expedia (the travel company): what are the new trends for traveling after covid-19?

Interview-1

Many travelers will be more price conscious when it comes to searching and planning a trip in the future and are more likely to hunt down promotions and savings, behaviors that are predicted to last years. But the value consumers expect will go beyond price tags. Many people want travel booking platforms to increase their transparency about cancellation policies, refund processes and trip insurance options.

The impact of Coronavirus has inspired travelers to consider reducing waste and/or recycling their plastic when traveling, showing that people are not just committed to protecting themselves, but also the environment of the destinations they visit. There are strong signals for travel companies to be more transparent about how travelers' money is being used to rebuild a community. People want their travel choices to also support the destination's recovery efforts.

Interview 2.

Tech innovation will play a crucial role in rebuilding travelers' confidence and we will see the increased use of tech to adapt to a new type of traveler. Tech will help us regain the spontaneity, confidence and ease of times past, while at the same time help people travel safely and responsibly. Most travelers agree that technology will be important in controlling health risks when traveling and many say that accommodations will need to use the latest technologies to make travelers feel safe.

Questions:

1. Discuss the three steps of qualitative analysis

2. Please see the two interview responses below. Identify discrete points and codes.

3. Provide analysis and business recommendations for the company Expedia.