Expert Q&A Done 934. Which statement best describes opinion leaders? a. They are the most influential and informed members of society. b. They cannot be created by marketers to promote products. c. They can easily span multiple diverse domains. d. They demand that people must conform to certain norms of a particular group. 935. How does the socialization process influence consumer buying decisions among the members of a family? a. Children observe their parents' consumption patterns and tend to shop in similar patterns. b. Decision-making roles become uniform among family members. C. The initiator is the family member who actually makes the decision to buy or not to buy a product. d. The consumer of a product in the famayis always the one who makes the decision to buy the product 936. Combining the way an individual would like to be and the way an individual actually perceives themself to be helps to create what influence on consumer decision making? a self-concept b. self-image c. self portrait d. perceptive self 937. Which statement best describes gender as an influence on consumer buying decisions? a. Physiological differences between genders result in minimal change in purchase behaviour of men and women. b. Effects of cultural, social and economic roles played by men and women on the decision- making process are more or less similar c. Consumers' life cycles rarely change buying decisions among men and women. d. The changing roles of men and women in society have an impact on trends in gender marketing