Expert Q&A Done ments Communication University Resources Kulturo Video Table of Contents Discussion Posts Consumer Buying DecisionsWe Consumer Buying Decision Process (Week 9: 10/4- 10/10) The consumer buying process is a function of marketing and helos you determine a marketing plan for how to most effectively reach your target consumers Understanding the specific situational, psychological and social influences of your consumer will guide you in communicating your business strengths to these consumers. What are some examples of these that could potentially influence customers of food truck businesses either positively or negatively