Question
Explain all the entry methods given below and which one do you prefer most? Type of Entry Exporting Licensing Strategic alliances Acquisitions New wholly owned
Explain all the entry methods given below and which one do you prefer most?
Type of Entry Exporting Licensing Strategic alliances Acquisitions New wholly owned subsidiary Characteristics High cost, low control Low cost, low risk, little control, low returns Shared costs, shared resources, shared risks, problems of integration (e.g., two corporate cultures) Quick access to new markets, high costs, complex negotiations, problems of merging with domestic operations Complex, often costly, time consuming, high risk, maximum control, potential above- average returns
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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