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Explain an evaluation metric to evaluate the effectiveness of the campaign. The campaign at hand is #BeGorgeousInsideOut and it promotes the inclusion of all different

Explain an evaluation metric to evaluate the effectiveness of the campaign. The campaign at hand is #BeGorgeousInsideOut and it promotes the inclusion of all different shades creating a diverse makeup line which allows for people of all cultures and backgrounds to shine. How will each metric be measured? The evaluation metric should analyze the success of the campaign.

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