explain and comments on these points: Other businesses advertise more, yet they do not gain a significant market share.

 

The business must keep an eye out for E. coli and Salmonella illnesses because it produces meat.

 

One of the most successful businesses ever is McDonald's.

 

A category is highly fragmented, with small outlets posing fierce rivalry.

 

Consumer mindset shift toward healthier food

 

Increased marketing expenditures by rivals like McDonald's