1. Explain and discuss the five types of utility. Which type(s) of utility is(are) the most important and why? Give examples of how each form of utility can be addressed and countered in the marketplace by firms.

1. One of the most notable differences in customers over the last few decades is the current lack of satisfaction the customers have with their purchases. List the reasons why this is an issue and what marketers can do to aid in the increase in customer satisfaction.

1. A key concept in marketing strategy is that customers and non-customers alike are important to understanding how a firm is doing in the marketplace. The text discusses several reasons why customers fail to purchase a firm's goods and/or services. List at least five of these reasons with explanations as to how a firm might be able to overcome these non-purchases.

1. Describe the different forms of competition and give specific examples of these competitors with regard to a particular firm. Explain the strategic choices as to how these firms are positioning themselves to handle these competitors.

1. One of the most common tools in strategic planning is the SWOT analysis. Identify and explain the directives for the productive use of this analysis procedure. Which of these directives do you find are the most crucial? Why? Give an example of a firm who has faltered through a possible lack of understanding of one (or more) of these directives

Need to wr-ite at least 4-5 sentence.