Explain and evaluate the distribution channels available to accommodation suppliers to access a particular market segment of your choice. In your essay, consider the range of distribution channels available to suppliers, and the benefits and costs of using these and how they can be managed. You should focus your discussions on a particular market segment of your choice (e.g by age, by activity etc).

Understand the main functions of distribution and the different players- including tour operators, travel agents and transport operators in the tourism industry, as well as alternative channels (including tour operators' e-distribution and OTAs);  identify the key market segments that are served, and the main opportunities and threats presented by current industry trends;  critically analyse how distribution and ICT is affecting strategy, operations and profitability for all members of the tourism system, including hotels and restaurants;