Amazon Inc.

a. Overall vision for the company - where do you want to take the

company? What kind of company do you want it to be? What is the

logic that holds your portfolio of businesses together?

b. Consistent with your vision, recommend one viable alternative to

resolve the key corporate level issues facing the company. Your

alternative must be drawn from the set of corporate level

strategies. Develop alternatives consistent with the identified

competencies/resources and opportunities. Develop the specifics of

your alternative so that it is reasonably actionable (e.g. how will you

go about it - acquisition/internal development/strategic joint venture,

etc., any specific target company and its justification, etc.). Discuss

the advantages of the alternative and the downsides.

c. Justify your selection (e.g. the criteria on which your chosen

alternative performs better, and outline clearly specific opportunities

(trends) and distinctive (or other) competencies on which your chosen

alternative is based).