Question
Explain any THREE (3) categories of strategic alliances that ( Eastern and Oriental Berhad) property developer can apply to penetrate the market. In addition, provide
Explain any THREE (3) categories of strategic alliances that (Eastern and Oriental Berhad) property developer can apply to penetrate the market. In addition, provide relevant example to show how your firm applies each category in penetrating the identified market segment.
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International Finance The Markets And Financial Management Of Multinational Business
Authors: Maurice D. Levi
3rd Edition
0070376875, 978-0070376878
