Explain Artificial intelligence and how it can beused to improve marketing and the customer experience using

Go to ANA Marketing Futures (https://www.ana.net/micpackage/show/id/artificial-intelligence)to learn aboutArtificial intelligenceor anothertechnology that may be new to you.Describe an experience you may have had with Artificial intelligence as a consumer and how it affected your experience with a company.

Please provide references to support your response.