1. Explain Banking Sector economic contribution towards the country's development
2. Provide analysis of economic stability of Seylan Bank and how Marketing mix plan in-lined before the crisis
3. Use appropriate method/s and produce a critical evaluation on service Quality of the Seylan bank.
4. You have been tasked to produce a Marketing plan for new product development as the Marketing Manager. you should analyze the current situation and provide a marketing plan to overcome the issues by regaining the customer trust. The Marketing plan is requited to be submitted for consideration of the new board of directors.

NOTE: Student needs to address followings:

a.New Strategies and Tactics with marketing mix

b.Use necessary models and technologies

c.TRM

d.Branding

e.Service Innovations

f.CSR Activities

5.Consider the available e-services which are currently using in the banking sector and compare how effectively Seylan Bank uses the technology.

Case study

https://www.coursehero.com/u/file/76571078/149-1601869389574-MC6061-SM-REPORT-SEP-2020docx/?justUnlocked=1#question