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Explain basic and generic strategies multinationals use in competing locally and internationally. How can generic strategies strengthen competitive advantage in multinational business in 200 words

Explain basic and generic strategies multinationals use in competing locally and internationally. How can generic strategies strengthen competitive advantage in multinational business in 200 words or more. Please use Reference:

Cullen, J.B., & Parboteeah, K.P. (2014). Multinational management: A strategic approach (6th ed.). Mason, OH: South-Western.

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