Question
Explain economic needs and how they relate to the economic-buyer model of consumer behavior. Give an example of a purchase you recently made that is
Explain economic needs and how they relate to the economic-buyer model of consumer behavior. Give an example of a purchase you recently made that is consistent with the economic-buyer model. Give another that the economic-buyer model does not explain. Explain your thinking.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
