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Explain factors that can influence how the desired state is determined. Describe how marketers could influence this perception. In other words, specifically describe how marketers
- Explain factors that can influence how the desired state is determined.
- Describe how marketers could influence this perception. In other words, specifically describe how marketers can influence consumers' dissatisfaction with their actual state.
- Create three examples in which marketers help to create the desired state in consumers.
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