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Explain how attraction effect impacts consumer behavior by providing an example and provide marketing insights. Explain how compromise effect impacts consumer behavior by providing an
- Explain how attraction effect impacts consumer behavior by providing an example and provide marketing insights.
- Explain how compromise effect impacts consumer behavior by providing an example and provide marketing insights.
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Attraction Effect The attraction effect is a cognitive bias where consumers tend to prefer an option that is presented as a compromise between two extremes rather than choosing one of the extremes dir...
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
