Question
Explain how businesses might use the Michigan Index of Consumer Sentiment in each of the following scenarios below: -To target marketing and sales efforts to
Explain how businesses might use the Michigan Index of Consumer Sentiment in each of the following scenarios below:
-To target marketing and sales efforts to areas where consumer confidence is high
-To forecast future spending patterns
-To track changes in consumer confidence over time
-To assess the impact of economic policies on consumer confidence
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Quantitative Trading
Authors: Ernest P. Chan
2nd Edition
1119800064, 978-1119800064
