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Explain how different forms of paid digital media can support advertiser goals. Explain the value of different forms of social media marketing. What are the

Explain how different forms of paid digital media can support advertiser goals.

Explain the value of different forms of social media marketing.

What are the options for using online PR to promote a new product?

How should companies evaluate the relevance and effectiveness of the digital media channels discussed in this chapter for their organization?

c How can email marketing be used to support lifecycle marketing objectives?

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