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Explain how digital data is used to make informed decisions that help organizations improve marketing approaches. Describe how digital data might influence the performance of
- Explain how digital data is used to make informed decisions that help organizations improve marketing approaches.
- Describe how digital data might influence the performance of a digital marketing plan.
- Find a data consolidation platform and review a demonstration session of it.
- How might brands use that platform to manage digital content and results of an investment over time?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
