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Explain how marketers can use consumers interests, lifestyles, and personalities (e.g., from the contents of their blogs, tweets, and Facebook profiles) in predictive analytics? and

Explain how marketers can use consumers interests, lifestyles, and personalities (e.g., from the contents of their blogs, tweets, and Facebook profiles) in predictive analytics?

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A company is introducing a new E-book reader. Suggest segmentation, targeting and positioning strategies for the new product?

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