Question
Explain how Samsung's organisational policies & procedures would influence the marketing mix decisions (hint: Samsung policies can be found on the company website)
Explain how Samsung's organisational policies & procedures would influence the marketing mix decisions (hint: Samsung policies can be found on the company website)
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
