Explain how the concept of Core Business Values fits into the Strategy making of Marketing Managers. In your comments, be sure to illustrate/discuss where the
Explain how the concept of Core Business Values fits into the Strategy making of Marketing Managers. In your comments, be sure to illustrate/discuss where the Marketing function fits into organizational decision making.
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Authors: Hal G. Rainey
4th Edition
047040292X, 978-0470402924
