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Explain how the marketer either did or did not behave ethically toward the consumer in that situation. If the marketer's behavior was ethical, describe how

Explain how the marketer either did or did not behave ethically toward the consumer in that situation. If the marketer's behavior was ethical, describe how they could have behaved in an unethical way. If the marketer's behavior was unethical, explain what would be appropriate ethical behavior in that situation.

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