Question
Explain how to use the political, economic, social, and technological (PEST) tool to assist marketers in analyzing the external environment in which they are operating
Explain how to use the political, economic, social, and technological (PEST) tool to assist marketers in analyzing the external environment in which they are operating an existing company?
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Project Management in Practice
Authors: Samuel J. Mantel Jr., Jack R. Meredith, Sco
4th edition
470533013, 978-0470533017
