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Explain how touchbistro will deliver and support this product to the new customer segment(s) to ensure its success is ongoing. (ie. What channels they will
- Explain how touchbistro will deliver and support this product to the new customer segment(s) to ensure its success is ongoing. (ie. What channels they will use)
- What channels will they use to fulfill and service this product
- Think about what kind of product this is and how it's functionality can be used to provide customer support?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
