1. Explain in detail what social networks are and why they work within digital marketing.
2. Define Metrics and what can be done with them.
3. Define Business Metrics and what can be done with them.
4. What are the differences between social Metrics and Business Metrics?
5. Define Data Recolection.
6. What are page visits and how can we use that data?
7. What are hits?
8. Define the following hit types.

• Event
• Pageview
• transaction

9. Explain in detail the tools and technics used in data recollection.