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Explain information search and post purchase behavior of the buyer decision process. Explain giving an example in both steps.
- Explain information search and post purchase behavior of the buyer decision process. Explain giving an example in both steps.
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Answer Information search is considered the second of five stages that comprise th...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
16th edition
978-0133850758, 133850757, 133795020, 978-0133795028
