Question
Explain market segmentation; provide an example of a product that has been segmented. How does product segmentation impact the product life cycle? Next, using the
Explain market segmentation; provide an example of a product that has been segmented.
How does product segmentation impact the product life cycle?
Next, using the same concepts behind market segmentation, discuss the differences between geographic, demographic, behavioral and psychographic segmentation. Include an explanation about why segmenting markets is a smart strategic move.
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
