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Explain market segmentation variables, and use the company Nike as an example for that type of segmentation.
Explain market segmentation variables, and use the company Nike as an example for that type of segmentation.
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Market segmentation variables are criteria or characteristics used to divide a market into distinct groups or segments These variables help companies like Nike identify and understand the needs prefer...
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Essentials Of Marketing
Authors: Jim Blythe, Jane Martin
7th Edition
1292244100, 9781292244105
