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- Explain positive and negative impacts on the destination's image as the result of the Parkes Elvis festival event,Destination's plans to capitalize on the events'

- Explain positive and negative impacts on the destination's image as the result of the Parkes Elvis festival event,Destination's plans to capitalize on the events' benefits to develop other tourism products of Parkes Elvis festival

- Proposal of three strategic recommendations to future event stakeholders on how Parkes Elvis Festival's legacy could be more sustainable.

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