Question
Explain some of the differences between quantitative and qualitative research, and what are some of the key advantages and disadvantages for each type as well
Explain some of the differences between quantitative and qualitative research, and what are some of the key advantages and disadvantages for each type as well as the methods which are typically used to collect both between quantitative and qualitative data. In addition, describe how the Internet can be used to conduct bothprimary researchandsecondary research.
In what ways can the Internet be used as a focus group?Think of a product or service you researched on the Internet.What kinds of data did you collect in order to make a more informed purchase, and where did you obtain it from? Was it easy or difficult for you to get the information you needed? Why?
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