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Explain Starbucks' strategic service vision, including target market segments, service concepts, operational strategies and elements of service delivery systems. Describe the customer value equation. Then
- Explain Starbucks' strategic service vision, including target market segments, service concepts, operational strategies and elements of service delivery systems.
- Describe the customer value equation. Then explain how each of the 4 elements can be used by managers to increase the competitiveness of the organization.Provide examples of each.
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