explain the 4 metrics and how is it link or help seafolly. Then the overall purpose of why you choose the 4 metrics for seafolly

these four matrics are chosen.

Customer metrics: purchase habit metrics

what is the average no. of items per basket?

how to track?

What where when

what- seafolly (quantity purchased)

to increase, buy 2 items get 3rd at discounted item (40% off)

where-online vs. offline

online- reach 150 dollars for free shipping

offline- less crowded stores could introduce GWP (get with pruchase) free gift with certain items

when-have promotion periods during summer in seasonal countries like America, Australia, etc. Buy 3 get 1 free. Buy 5 get 2 free

singapore no season so nevermind

2. Marketing metrics: market share (how to measure market share, best way to increase market share)

-how to measure:

look at seafolly sales against other swimwear brand's (competitors)

-relative market share

-for increase market share: product lifecycle

(calculations) (give example using real numbers)

3. Operational metrics: promotion metrics push vs. pull (pick one depending on company promotions)

push- seafolly will host a trade show beach theme. (water aerobics classcould he held every hour, different booths, activities involving swimwear)

pull- loyalty programs

current seafolly loyalty program: https://www.seafolly.com/sg/beach-club-loyalty.html

we should also:

20% off any purchase & 25% off for 300 and above (promotion is only for memebers)

4. Planning metrics: planning for future (sales territory)

-consumer type-middle to upper class

sales potential:

list the 4 outlets they should open. They should open one more in the east due to crowd. central too far. sales potential in east coast. (rent, costs, etc)

refer to this but my one is different company and different metrics

https://www.coursehero.com/u/file/74711685/MARK310docx/#question