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Explain the basic pricing methodologies used in IPO. Explain the main IPO methodologies used in the Stock Exchanges. Discuss the main difference between Book Building

  1. Explain the basic pricing methodologies used in IPO.
  2. Explain the main IPO methodologies used in the Stock Exchanges. Discuss the main difference between Book Building Issue and Fixed Price Issue and Sale through the Stock Exchange methodologies used in the Istanbul Stock Exchange?

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