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Explain the buyer's role in the planning process Explain the indirect advertising concept. Explain visual merchandising, and give an example. Explain the differences between institutional

Explain the buyer's role in the planning process

Explain the indirect advertising concept.

Explain visual merchandising, and give an example.

Explain the differences between institutional and promotional special events and the buyer's role in each.

Describe and provide an illustration of an advertising request form. What is the purpose of this form?

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