1. Explain the communications process and why it is important for marketers to understand each of its component parts.
2. What is promotion as it relates to marketing?
3. Describe how the strengths and weakness of each element of the promotion mix may affect the promotional strategy employed by a firm.
4. What does target marketing have to do with promotional strategy?
5. Explain how promotion is related to the other elements of the marketing mix.

***Do not give lists or definitions. Explain, describe and provide excellent examples.