Explain the components of the AIDA model and describe marketing actions that might take place in each stage. (15 points)

Find an advertisement that uses the AIDA model.

Include a copy or a link to the ad and identify the AIDA components in that advertisement.

Explain why a marketing manager might choose to use persuasive promotion to promote a product during: (20 points)

The growth stage of the product life cycle

The maturity stage of the product life cycle

Give two examples of persuasive promotion for brand name products that youve seen (e.g., print, TV, online).

Identify the product/brand names and describe the persuasive promotion.

For each product example, indicate the stage of the product life cycle you believe it falls within.

Explain the difference between a push promotional strategy and a pull promotional strategy. Explain the conditions under which each strategy might be used, and give an example of each. (15 points)

Define the five elements of the promotional mix. Explain the advantages and disadvantages of each element. (20 points) Describe how you might use all five elements of the promotional mix to promote either:

A new specialty ice cream product

A new frozen pizza product

You are the marketing manager for a new line of cosmetics called Fancy Daisy targeted to teenage girls. You are in the process of developing the promotional mix for the Fancy Daisy cosmetics line. Your budget is limited. (10 points) List and briefly describe three factors that will affect the promotional mix.