Question
Explain the concept of emotional branding. Make sure to cite the video clip AND article where applicable. Please spend no more than a few paragraphs
Explain the concept of emotional branding. Make sure to cite the video clip AND article where applicable. Please spend no more than a few paragraphs explaining what this concept is all about.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
