Question
Explain the concept of glocalization - what it involves, as well as the benefits and drawbacks. Then using a company or product and market of
Explain the concept of "glocalization" - what it involves, as well as the benefits and drawbacks. Then using a company or product and market of your own choosing (could be from class discussion, course materials, or your own experience), illustrate how glocalization has been applied and why.
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
