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Explain the concept of Integrated Marketing Communications (IMC) and propose an Integrated Marketing Communications plan supporting the entrance in the UK market. Your IMC plan

Explain the concept of Integrated Marketing Communications (IMC) and propose an Integrated Marketing Communications plan supporting the entrance in the UK market. Your IMC plan must outline key marketing (sales) and communication objectives and provide brief suggestions covering all relevant IMC stages.

Outline the different types of message appeals that can be used in advertising. Which one(s) could be deployed in an advertising campaign?

how would your approach the question ?

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