Explain the concept of Price Skimming and Penetration Pricing (3 Marks) Consider you are launching a new restaurant - what introductory pricing strategy would you consider? Explain in detail giving reasons for your selection considering the market saturation level of the country you are planning to enter. (4 Marks) Mention and explain any 5 sales promotion tools

Differentiate between informative, Persuasive and Reminder Advertising (3 Marks) Explain the functions of Public Relations (3 Marks) Mention the six major steps in salesforce management. (2 marks) What are the steps in the personal selling process?