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Explain the concepts of Point of Parity, Point of Difference and Brand positioning. [4] Please see the ads for Fevicol given below covering several time

Explain the concepts of Point of Parity, Point of Difference and Brand positioning. [4] Please see the ads for Fevicol given below covering several time periods. What do you think are the POPs and PODs the brand is seeking to establish? Write a note on the brand positioning of Fevicol based on these ads. [7Q

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