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Explain the difference between beta (or market) risk, within-firm (or corporate) risk, and stand-alone risk for a project being considered for inclusion in the capital

Explain the difference between beta (or market) risk, within-firm (or corporate) risk, and stand-alone risk for a project being considered for inclusion in the capital budget. In theory, market risk should be the only relevant risk. However, companies focus as much on stand-alone risk as market risk. What are the reasons to focus on stand-alone risk?

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