Question
Explain the difference between direct and indirect channels. Provide an example of a well-known brand that uses both direct and indirect channels of distribution and
Explain the difference between direct and indirect channels. Provide an example of a well-known brand that uses both direct and indirect channels of distribution and discuss why the use of multiple channels is important to this company. In replies to peers, agree or disagree with their assessment and explain why.
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
