Explain the following by ta king a company specializing on video game consoles on Innovation and Design Thinking: Discuss with the company selected why innovation so important to compete in video game console industry and explain why so many innovation projects in video game console fail to generate an economic return. Explain in detail the importance of creativity in video game console industry and how creativity can be transformed into innovation to enhance returns on innovation. Explain with respect to company selected why do technologies in video game console industry improve faster than customer requirements. Explain what are the advantages and disadvantages to a video game console firm of developing a technology beyond the current state of market needs. Explain in detail with the company selected some of the ways the company can try to increase the overall value of its technology, and its likelihood of becoming the dominant design. Explain in detail with the video game console company selected the factors influencing optimal timing of innovation launch/entry with respect to corn petition, customers, value proposition and overall market growth Page 1 of 1