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Explain the following marketing concepts 1- what is brand awareness? 2-what is product differentiation ? 3- what is product mix ne product cost?
Explain the following marketing concepts 1- what is brand awareness? 2-what is product differentiation ? 3- what is product mix ne product cost?
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Step: 1
1 Brand Awareness Brand awareness is a marketing concept that refers to the extent to which consumers are familiar with a particular brand and can rec...
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
